One-line pitch
"Tap. Spin. Done. A kid-first random decision app for iOS. Truly fair. Always."
One-paragraph pitch
Zoya's Wheel is a small, beautifully made tool for the thousands of tiny decisions a family makes every day. The child taps to spin; the family agrees to the result before it lands; the wheel decides, not the parent. Two tactile pickers — the Wheel and the Coin — span moods from playful to ceremonial, set in three hand-painted living worlds (Meadow, Ocean, and Enchanted Forest) a non-reader can navigate by sight alone. Every spin is fair and every slice equally likely — fairness is the whole product. There are no character voices, no streaks, no notifications, no ads, no third-party SDKs, and no generative AI. Pricing is simple: free to download with six ready-made wheels and the coin; one optional $2.99 one-time unlock ("Make Your Own") adds creating your own custom wheels and using your own photo backdrops. No subscription, no ads.
The origin story
A six-year-old named Zoya had a tooth fall out and couldn't decide whether to keep it or give it to the Tooth Fairy. Her mom and the developer built a single-file HTML spin wheel in an evening. Zoya was delighted. Her mom was relieved. Both walked away from a small daily impasse with the situation resolved, no resentment, no negotiation. That's the product.
Quick facts
- Platform: iOS 17+ (iPhone + iPad universal). Built in Swift 6 + SwiftUI.
- Price: Free download; one optional $2.99 one-time unlock ("Make Your Own" — custom wheels + photo backdrops). No subscription, no ads. Family Sharing on.
- Free tier: six ready-made wheels + the coin, both pickers, all three worlds, and the full Decision Diary.
- No subscription. No ads. No third-party SDKs. No analytics. No servers of ours — the only network is Apple's App Store, for the optional purchase.
- Category: Apple Kids Category, 4+ band.
- Compliance: COPPA, GDPR-K, UK Age-Appropriate Design Code, and the App Store Accountability Acts of Texas, Utah, Louisiana, and California, via Apple's Declared Age Range API. Data Not Collected.
Why this exists
By age four, children evaluate the process by which an outcome was reached, often more strongly than the outcome itself. A random procedure is perceived as profoundly fairer than a parental call — even when the parental call would have produced the same outcome. The wheel disarms "you always pick her" by removing its target. Pre-commitment increases follow-through. Decision fatigue is real and measurable. Zoya's Wheel absorbs the small daily decisions a parent runs out of energy to make.
Assets
App icons, screenshots, character art, and demo videos are available in the press kit folder.
Contact
Email: press@zoyaswheel.com